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Home Grown for Four Generations
Branch-Smith Publishing grew out of the life
of Aaron Smith, a man who was born without arms. He learned to write and
type with his toes, earning an attorney's certificate in 1889 and later
editing newspapers. In the early 1900s he founded Smith Printing.
One of Smith's printing accounts was Southern Florist
magazine, published by a state association. After it ceased publication
during World War I when coal was not available to heat greenhouses,
Smith and other investors revived it and published it weekly thereafter.
When Smith's daughter married Oscar Branch, the business
entered a second generation.
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Their son,
James, and his wife became the third generation in the business. Today,
the business has passed to a fourth generation, including Branch-Smith
Publishing president Mike Branch.
Smith would be proud of the family business he
founded. The old Southern Florist has become several distinct monthly
publications, each fine-tuned to meet the changing needs of a particular
market segment. An All-Industry Product Directory has grown up, and
supplements now meet the needs of emerging markets.
Meanwhile, something called the Internet provides a
delivery system for a comprehensive Web site and several weekly e-mails
— including the first ever produced for commercial horticulturists.
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